WHERE IT ALL BEGAN
FROM A SMALL BEGINNING
TO A GLOBAL VISION.
Pro Riders was born in 2012 in Ludhiana — one of India's most prominent textile and garment manufacturing hubs — with a simple but ambitious idea: to create high-quality menswear that delivers genuine value for money.
Founded by brothers Gaurav Sethia and Saurabh Sethia, Pro Riders brought together two very different backgrounds. Gaurav, a software engineer, approached the business with a focus on systems, processes and organisation, while Saurabh, a commerce graduate, brought a strong understanding of business and commercial fundamentals.
Growing up around Ludhiana's garment industry, they saw an opportunity to do things differently — to build a professionally managed, quality-focused apparel company capable of growing beyond its home market.
What began with small-scale manufacturing and a vision to build a nationally recognised menswear brand has grown steadily over the years. Today, Pro Riders has the capacity to produce more than 5,000 garments a day, serving customers in India and international markets.
The scale has changed. The original idea hasn't: better quality, better value and a better way of doing business.
WHAT WE BELIEVE
QUALITY WITHOUT COMPROMISE.
VALUE WITHOUT EXCESS.
From the beginning, our belief has been simple — good clothing shouldn't have to choose between quality and value.
At Pro Riders, we believe that what you wear every day deserves the same attention to detail as something reserved for a special occasion. That means choosing dependable fabrics, focusing on comfort and fit, maintaining consistency in manufacturing, and paying attention to the details that make a garment feel right — not just when it is new, but every time it is worn.
Quality is not something we add at the end of the process. It begins with the fabric and continues through every stage of manufacturing, finishing and inspection. Our aim is simple: to make products that look good, feel good and are made to last.
Value has been at the heart of Pro Riders since 2012. To us, value does not mean making something cheaper. It means giving our customers more for what they pay — a thoughtful combination of quality, design, comfort and durability at an honest price.
Professionalism defines the way we work. We believe better products come from better processes. From planning and production to quality control and customer service, we continuously work towards greater organisation, consistency and efficiency in everything we do.
And then there is Progress. We have never believed in standing still. What began as a small manufacturing operation in Ludhiana was built with the ambition to become a nationally recognised menswear brand and, eventually, take Indian-made apparel to customers around the world. That journey continues every day as we improve our products, strengthen our systems, embrace new technology and expand our reach.
We don't believe in choosing between quality, value and progress. We believe our customers deserve all three.
HOW WE MAKE
FROM FABRIC TO
FINISHED GARMENT.
Great clothing starts long before the final stitch. At Pro Riders, every garment moves through a carefully managed process — from fabric selection and cutting to stitching, finishing, inspection and packing.
Our manufacturing approach combines experienced craftsmanship with organised production systems designed to maintain consistency across every batch. Each stage is managed with one objective in mind: to ensure that the garment reaching the customer reflects the quality we intended from the start.
01
FABRIC
Materials chosen for comfort, performance, appearance and dependable everyday wear.
02
PRODUCTION
Structured cutting and manufacturing processes focused on accuracy and consistency.
03
QUALITY CONTROL
Garments inspected at key stages to maintain workmanship, finish and product standards.
04
FINISHING
Final presentation, packing and dispatch handled with the same care as production.
RESPONSIBLE MANUFACTURING
GROWING RESPONSIBLY.
As Pro Riders grows, we believe the way we manufacture matters just as much as what we manufacture. Our responsibility is to keep improving the efficiency of our operations while making more thoughtful use of the resources around us.
MADE IN INDIA
Proudly designed and manufactured in India.
SOLAR POWERED
Our manufacturing operations make use of clean solar energy.
WATER RESPONSIBLE
Rainwater harvesting and responsible water-use practices form part of our approach.
QUALITY FOCUSED
Strong quality processes help reduce rework, unnecessary losses and avoidable waste.
THE JOURNEY CONTINUES
FROM LUDHIANA.
TO INDIA.
TO THE WORLD.
Pro Riders began with a belief that better clothing could be made through better thinking, better processes and an uncompromising focus on value. More than a decade later, that belief continues to guide every step forward.
Better quality. Better value.
Always moving forward.